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Evoke Nordic

Haircare · Keratin

Pure Brazilian

Pure Brazilian is a professional haircare brand built around keratin – for smooth, glossy, frizz-free hair.

About Pure Brazilian

Keratin care for smooth, glossy hair

Pure Brazilian is best known for its three-step keratin treatment, developed for salon use. For use at home, a daily range helps maintain the result.

The formulas combine keratin and amino acids with cocoa butter, açaí and argan oil. The products are colour-safe, and the daily shampoo is free from sodium chloride.

Selected products

A glimpse of the range

Anti-Frizz Leave-In Serum

Lightweight keratin serum that adds shine and reduces frizz.

Deep Conditioning Masque

Hydrating weekly treatment with keratin and panthenol.

Anti-Frizz Shampoo

Gentle daily shampoo free from sodium chloride.

For clinics and retailers

Why Pure Brazilian belongs on your shelves.

Pure Brazilian suits hair salons offering keratin treatments, and retailers whose customers want smoother, frizz-free hair.

Three-step keratin treatment for salons

Daily range for home use

With cocoa butter, açaí and argan oil

Colour-safe care

Interested in Pure Brazilian?

We are happy to tell you more about terms, range and getting started. Write or call – and we will find out together whether Pure Brazilian is right for you.